TEN RULES FOR EFFECTIVELY CONVEYING YOUR MESSAGE IN CYBERSPACE:

1. DEFINE YOUR AUDIENCE
2. ESTABLISH YOUR GOALS
3. DESIGN YOUR WEBSITE / FIND A WEBMASTER & GEEK
4. DEVELOP YOUR AUTHENTIC VOICE
5. EMERGE FROM THE CROWD / BE CREATIVE & ORIGINAL
6. DON’T WAIT FOR THE MEDIA ~ BE THE MEDIA
7. COLLECT AND DISSEMINATE INFORMATION
8. PARTICIPATE IN ‘ BLOGOSPHERE ‘ - What is a Blog
9. ENERGISE YOUR WEBSITE AS A MARKETING TOOL
10. ATTRACT SIGNIFICANT TRAFFIC AND IDENTIFY IT